Rise of ‘Voice Search’ in SEO
Have you ever tried to use the voice search function on Google? Isn’t speaking into a phone or a computer a lot easier than typing out words in a search bar? The younger generation is attracted to voice search because it is faster, hands free, allows multitasking, and exudes a cool quotient.
The tech-savvy millennials prefer to ask a complete question “Is it going to rain today?” rather than type “rain California” into the search bar. Also, a majority of mobile users who are on the move, find voice searches easier than typing. People using voice searches are looking to fulfil an imminent need such as finding a nearby eatery or petrol station or obtaining quick information about dates and weather.
As voice search technology evolves and grows, SEO strategists will need to adjust their practices to capture a larger audience.
For one, they will have to describe the features of products using long-tailed keywords which reflect a conversational tone. This works well with voice search because users tend to speak entire phrases than single words. A voice search user will probably speak “Where can I have a barbeque-grilled burger?” as opposed to typing “burger in NYC”.
When a voice searcher asks a question, they typically begin with ‘who’, ‘what’, ‘where’, ‘how’, ‘why’, or ‘when’. It will be a good idea to use a FAQ strategy to address those answers in web pages, blog posts, and social media.
Also, it will be important to get acquainted with schema markups. This HTML add-on helps search engines to understand the content behind a web page. Most voice searches are looking for directions and locations. Hence, it’s a good practice to ensure that XML sitemaps and other location-specific data are readable to visitors and search engines.
Nobody knows what the future holds for voice searches. But what’s certain is that websites that incorporate search strategies for ‘typers’ and ‘talkers’ alike will probably have an edge in the future.