-
Have You Won an Award Yet?
Each time I speak about frugal marketing or personal branding at a conference, I begin with a ...
By Sonal Khetarpal
-
How To Go About Corporate Gifting
In today’s competitive marketplace, businesses across the board are making every possible effort to ...
By Sonal Khetarpal
-
Do You Breathe Your Company's Brand?
CEOs and founder-owners must live their company’s values. Every intangible counts. It supports or ...
By Sonal Khetarpal
-
How You Should Review Employee Performance
Annual performance reviews can be a double-bind dilemma for businesses—they are damned if they ...
By Sonal Khetarpal
-
How to Develop a Killer App
The soaring number of smart phone and tablet subscribers—who are increasingly relying on their ...
By Sonal Khetarpal
-
Why India Needs its Own Economic Model
In his book, “Consumptionomics: Asia’s Role in Reshaping Capitalism and Saving the Planet”, ...
By Shreyasi Singh
