How Vimal Kedia Built a Museum of Packaging Collectibles
- BY Nikita Saxena
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As a boy growing up in Assam, Vimal Kedia, founder and MD of packaging firm Manjushree Technopak, often wondered whether time stood still in his hometown: his own house was filled with ancient wonders—old paintings and antique watches—and Kedia loved them all. Decades later, when business forced him to move to Bengaluru, Kedia carried the flotsam and jetsam of his childhood including an old typewriter and Cadbury cocoa tins. He placed these in an empty room in his factory which has now morphed into Manjushree Heritage Museum, thanks to Kedia’s growing collection of vintage packaging collectibles. His whimsical collection comprises tins from Parry's Nutrine, Lactogen and Amulspray. A derelict Philips radio sits right next to a bottle of VAT 69 alongside Pepsi and Coca Cola bottles at least four-decades old. As he adds on to his 250-items-and-growing collection, Kedia also learns their history and takes cue from their manufacturing processes. Almost like an indulgent parent, Kedia loves showing off his collection, and can often be seen escorting guests around the museum.
The first collectibles:
- A Cadbury Nutties tin which was his childhood coin bank
- An old office typewriter (he does not know the make, just that it sat in his father's office ever since he remembers)
Things he’d make a mad dash to save in a fire:
- The Cadbury Nutties tin—it's his good luck charm
- A glass bottle made in 1923 with a special double seal gifted to him by an international client




























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