Popular Lifestyle Brand Provides Entrepreneurs A Unique Opportunity
- BY Aayushi Wadhwa
In Innovation
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FREECULTR, a popular lifestyle brand, is fast becoming a trendsetter in casual wear. Keeping in line with its goal of constant innovation, FREECULTR recently launched FREECULTR Express, a platform that is enabling people to fulfill their entrepreneurial dreams in an extremely simplified manner.
Through this platform, anybody can become an entrepreneur by creating and selling their own t-shirts through designs submitted by them. And all this comes without having to deal with the hassles of operations and logistics. The best part is that absolutely no investment is required to be made by the people. All they have to do is to send in their designs, which can be submitted in the form of photographs, sketches, paintings, digital illustrations or even smart phone photographs.
As for the prices, the autonomy of setting the selling price of the t-shirts lies with the designers themselves who can set prices ranging from INR 399 to 799. If a t-shirt worth INR 599 is sold from their tee-store, the designer earns INR 249 from the transaction. All earnings are transferred to the respective bank accounts of the designers, on a monthly basis.
FREECULTR Express already boasts of more than 5,500 designers with the best of them earning more than one lakh each. The online platform aims to create more than 3,00,000 design entrepreneurs by 2016. Considering the popularity this has gained with more than 600+ designs coming in on a daily basis, that target will not be hard to achieve.
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